In the business industry, knowing who is your customer has it’s utmost importance. Without resources businesses are likely to survive, but without customers, no business that is expected to remain and sustain in the market. As part of our series courses, I have learnt how useful customers are and how useful is to target their needs and frustrations as well. Below are some of the most impressive covered topics.
Becoming an entrepreneurship course is a well designed course. For instance, if you stare at how the course is sequenced and ordered it, you realize the fact. Keeping the spirit up, you really enjoy the contents of this course. So, how do you understand your customers and explore their needs and meet beyond their expectations? here are some of the ways to think that everyone is not your customer so that you don’t need to spend most your valuable time and resources on them because they amount you nothing at all.
By conducting market research, you will know how some successful businesses managed the power of customers. Customers are apparent power and without them, businesses are nothing. One of the secrets of successful businesses is satisfying customers needs and having them around your businesses’s gate without willingness to leave. This work of making customers not to leave your business is not an automated work. It takes time and requires sacrifices of money and time. Once you come up with your idea, you need to investigate who are the customers of your business idea. In where are they found and so on. The main objective of carrying out a market research is to target your customers and serve them ever before. Interview is the most important one to start with when conducting market research because you directly have a sit with them and therefore, you can read everything from their faces.
Choosing a customer
After a while of making researches, surveying and interviewing customers, at this stage you really need to be energetic and pick the right customers of your business idea. You targeted many customers but now you filter them and pick out those who you found them fit your idea and be a customer for you as well.
Fore me, one of the most newest and interesting topics ever read was customer persona. Customer persona is known as the exact customer of your idea. For this reason, you need to spend some time on by focusing and considering them in detail. At this point, as the name implies you are required to fully know who is your customer, where is he, where does he or she works, what is your customer’s frustrations and needs and so many others to consider.
Having the mindset of creating businesses and innovating new productive ideas is the dream of everyone specially, the Somali community. As Somali youths, what is done is done. We can not go back and undo them. Let us be innovators, entrepreneurs, critical thinkers and problem solvers. Let us come with short term and long term solutions to our country. Let us create businesses that will lead toward a prosperous life, nation and people, too. Therefore, if we are planning to shape the new Somalia, let us hug and shake hands and stand behind one another so that together we can achieve. Get ready and expect change because changes are inevitable. Joining this course was a milestone decision. I am seeing changes in my life in advance.
Best wishes on our next careers!!!!!!!!!!!!